Have you ever been completely obsessed with something?
Have you ever just had to do something because you love it, but you’re not sure why,
and you can’t stop yourself? Have you ever let an obsession take over your heart and soul?
Our obsession takes many forms.
We’re not only obsessed with what we do, but also how we do it, and who we do it with.
It fuels our curiosity and our imagination. It drives us to seek excellence and harness it to pure passion.
It’s what wakes us up in the morning and sings us to sleep at night, and on nights that we can’t sleep, it keeps us company.
Our obsession means that we are only in competition with ourselves. Constantly striving to do better.
It sees the beauty in the world and asks that we go out to gather, brew, distil, create and share it with everyone.